Schiitr Retail Store Opens
Schiit Reimagines the Company Store (Seriously)
4/1/2017, Newhall, CA. Schiit announced the opening of the "Schiitr," it's first retail store, today. The Schiitr allows customers to listen to the vast majority of Schiit's product line in separate, dedicated headphone and speaker rooms. It also provides a comfortable place to sit back, relax, and enjoy some coffee or tea, which are complimentary.
"We've been having customers ask us for factory pick-up or a dedicated demo room for some time," said Jason Stoddard, Schiit's co-founder. "Our factory isn't the ideal place for that, so we decided to go one better, and create an environment where people might want to simply hang out."
The Schiitr provides two dedicated listening areas:
- Speaker: features Schiit's Ragnarok and Yggdrasil, as well as Saga, Freya, and Vidar (prototype), with a small selection of speakers (currently KEF and Salk).
- Desktop: features the full line of Schiit's headphone-related products, from Fulla 2 to Mjolnir 2/Gungnir Multibit, together with a broad selection of headphones.
The Schiitr also provides complimentary organic coffee and tea, together with a small lounge area where customers can also listen to the smaller Schiit products, such as Fulla 2.
"This isn't a dealer, though," said Jason. "We're only selling Schiit products. We can't guarantee we'll have every hot headphone and speaker on the planet. It's best to bring your own headphones, and try them on a wide variety of gear to see what you like."
The Schiitr is also envisioned as a place where Schiit can hold seminars, have informal "tech nights" to explore different system combos, and to host Schiit's annual SchiitShow.
The Schiitr employs no salespeople; all staff are Schiit employees, and are specifically instructed not to "sell" potential customers.
Located in Old Town Newhall, across the street from a Metrorail station, the Schiitr is in a rapidly-developing area with good food, wine, beer, and theater only a short walk away.
The Schiitr is open now, and will be open from 10-6, Tuesday through Saturday.
About Schiit Audio
Founded in June 2010 by Jason Stoddard and Mike Moffat, Schiit has grown into a leader in affordable high-end audio, with a wide range of products spanning DACs, headphone amplifiers, and preamplifiers, from $49 to $2299.